How Gleen AI Protects Your Brand
Many enterprises are wondering how a generative AI solution can protect their brand. As it turns out, Gleen AI protects brands in multiple ways.
Everyone’s excited about the promise of generative AI.
However, alongside this enthusiasm, there's a growing concern among enterprises about brand protection.
How can any generative AI-based solution protect underlying data and intellectual property?
How can businesses be sure that an AI system is consistently producing on-brand responses?
This article focuses on how Gleen AI, an advanced AI system designed for customer service teams, protects brands.
What is Brand Protection?
Brand protection is a multi-faceted strategy that involves implementing various security measures to protect against piracy, counterfeiting, and infringement of intellectual property.
Brand protection can also extend to maintaining brand integrity, crucial for building trust among prospects and customers. Consistency in brand interactions is important to maintain brand integrity. This means sticking to the company's core identity and values in message, tone, and style.
How Gleen AI Protects Your Brand
Gleen AI protects your brand and your proprietary data in multiple ways, including:
Confidentiality: Gleen AI treats all customer data as proprietary and confidential. No other Gleen customer has access to your data, or will indirectly benefit from your data. Gleen AI helps you maintain your competitive edge.
Encryption: Gleen ensures the security of your data by encrypting it both at rest and during transmission.
Secure Policies & Processes: Gleen has strong security measures and is working towards getting SOC 2 Type 2 attestation.
Vendor Confidentiality: When involving third parties to create embeddings or generate responses, Gleen ensures these entities treat your data with the utmost confidentiality, i.e.,
1. They consider your data (or derivatives of your data) confidential;
2. They do not train their models with your data; and
3. Their clients do not have access to your data or indirectly benefit from your data.
Hacking Defenses: Gleen AI has strong security measures to detect stop unauthorized access to your Gleen AI chatbot. This includes unauthorized access to its instructions, its knowledge base, and the databases and systems it connects to.
Authentication: We authenticate all API connections to prevent impersonation and unauthorized access.
Rate Limiting: Gleen AI can detect and stop too many queries, preventing the duplication of a customer's knowledge base.
Profiles: Gleen AI offers the ability to create different profiles for private and public chatbots. Profiles allow customers to control which data is accessible to which chatbot. (A publicly available chatbot should not have access to non-public data.)
How Gleen AI Maintains Brand Integrity
Gleen AI also has a number of features that help you maintain brand integrity and ensure consistent communication.
Features focused on preserving brand integrity include:
Response Guidelines: Customers can customize Gleen AI with response guidelines to ensure brand-consistent communication, particularly important in regulated industries.
For example, a health care customer could create a guideline, "Always consult with a qualified medical professional."
No Hallucination Architecture: Gleen AI always stays within the bounds of its supplied knowledge base. Gleen AI eliminates false or inaccurate responses, ensuring consistency and accuracy in line with provided documentation.
Custom Policies: Customers can create rules to ensure that chatbot responses follow company guidelines for response quality. For example, a publicly traded company might create the following instructions:
"Never discuss our stock price."
"Never provide forward-looking statements about company performance."
Manual Supervision of Responses: Gleen AI offers the ability to review and refine AI responses, enhancing accuracy and relevance for future interactions.
Automatic Updating of Knowledge Base: Gleen AI automatically re-ingests your knowledge base on a periodic basis. As a result, responses from Gleen AI will always have the most up-to-date, on-brand responses.
Gleen AI gives enterprises highly accurate generative AI capabilities while robustly protecting their data security and brand’s integrity.
Gleen AI employs innovative technology and policies at multiple levels to safeguard brands and maintain brand integrity, making Gleen a trustworthy partner in providing innovative customer service.
Request a demo of Gleen AI now, or start creating your own generative AI chatbot for free.