Conversational Commerce 101: Explained with a Real-Life Example
Transforming E-Commerce: The Rise of Conversational Shopping Experiences.
Picture this, you’re shopping for a TV. A big and important purchase, no doubt. You visit your favorite online retailer, type in a few keywords, and bam you get hit with this wall of specs:
- Flex 42" Class OLED 4K UHD Smart webOS TV with Bendable Design
- 43” Class DU7200 Series Crystal UHD 4K Smart Tizen TV
- 55" Class QN90C Neo QLED 4K UHD Smart Tizen TV.
These options make your head spin, leading you down a rabbit hole of research comparing Neo QLED 4k and OLED 4k UHD. Two hours later, you still haven’t made the purchase, but somehow ended up on instagram following the Golden Bachelor’s grandson’s dog. Frustrating, right?
We’ve all been there. Many purchases require research. Many businesses have complex catalogs of products. Most of those products remain undiscovered by shoppers.
Until now.
Enter the Conversational Shopping Experience.
With conversational shopping you can simply ask to recommend you a TV for your living room, slim profile, as it’ll go on the wall; good picture quality, because you like your games sharp; and no need for a bunch of add-on smart features other than a streaming service integration. Here’s what you can expect as an outcome:
All of these are tailored exactly to your needs, and it only took a minute to get here.
Ask follow up questions comparing model 1 and model 3, inquire about specials or promotions for the more expensive option 4, or simply tell to add option 2 to your cart and move on to figuring out what makes Dyson Airwrap so special and whether it’s worth the hype.
This is how conversational shopping works. And it goes beyond benefiting the shopper with delightful experience; this translates into more sales for the online retailer.
Conversational commerce isn’t just a trend; it’s a game-changer for online retail. Embrace this innovation today and lead your business into a more connected and prosperous future.
